Sports Nutrition Supplement
From $0 to $34,540.00 in monthly sales in just 4 months!
phase 1
Discovery
Alpha Gold Nutrition was founded by David Abreau, a fitness enthusiast on a mission to create the ultimate all-in-one supplement. Frustrated by the lack of a formula that combined everything he needed, he decided to make his own.
The result? Alpha Gold’s “All-In-One Muscle Building Stack” a powerhouse formula packed with Protein, HMB, Creatine, and L-Glutamine to fuel muscle growth and recovery.
Because of its premium ingredients, the formula came at a high production cost, leading to a $150 per tub price tag. We knew launching a new brand at this price point would be a challenge, but we were ready to take it on.
phase 2
Market and Competition Research
Before launching Alpha Gold Nutrition, we conducted in-depth market and competitive research to understand the industry landscape and identify strategic opportunities. Our research focused on market demand, pricing strategies, competitor positioning, and consumer behavior in the sports nutrition space.
One of our key findings was the high level of competition in the protein and muscle-building supplement market. While there were countless options available, most products either lacked a truly comprehensive formula or were priced significantly lower than Alpha Gold’s $150 premium all-in-one stack. This highlighted a major challenge: convincing consumers that a premium-priced supplement from an unknown brand was worth the investment.
To address this, we analyzed successful premium fitness brands and identified the key factors that drive purchase decisions at higher price points: trust, scientific backing, and strong community influence. We also pinpointed a gap in the market: while many brands offered individual supplements, few provided a true all-in-one solution with high-quality, clinically backed ingredients.
With this insight, we developed a strategy that focused on premium positioning, authority-building, and differentiation. Every aspect of Alpha Gold’s branding, from messaging to packaging, was designed to communicate elite performance, superior quality, and maximum convenience. This approach allowed us to carve out a unique space in the market, attracting serious athletes and fitness enthusiasts willing to invest in top-tier supplementation.
phase 3
Brand Identity Development
With a clear understanding of the market and competition, we turned our focus to building a bold and distinct brand identity for Alpha Gold Nutrition, one that would resonate with serious athletes and fitness enthusiasts looking for a premium, all-in-one solution.
Brand Voice
Alpha Gold’s key differentiator is its four-in-one formula, combining Protein, HMB, Creatine, and L-Glutamine in precise, science-backed ratios. This innovation saves athletes time and money while ensuring the perfect balance of essential muscle-building ingredients. Rather than promoting just another protein powder, we positioned Alpha Gold as the ultimate convenience without compromise, giving athletes everything they need in a single, high-performance formula.
To reinforce this, our messaging focused on efficiency, elite performance, and innovation, emphasizing that Alpha Gold is not just another supplement, it’s a smarter way to fuel muscle growth and recovery.
Visual Aesthetic
Every aspect of Alpha Gold’s branding was designed to reflect strength, power, and scientific precision. The bold, high-contrast color palette, sleek packaging, and clean typography all worked together to convey a premium, no-nonsense product for those serious about results. The design highlighted the four key supplements, making it clear at a glance why Alpha Gold was superior to traditional single-ingredient options.
By aligning the brand’s voice, visuals, and messaging with the needs of high-performing athletes, we created a strong, recognizable identity that positioned Alpha Gold Nutrition’s “All in” as the ultimate muscle-building solution, delivering maximum results with minimal effort.
phase 4
Launch & Promotion
With the brand strategy fully developed, we moved into the execution phase, bringing Alpha Gold Nutrition to life through bold, high-impact packaging and label design.
Our goal was to create a visually striking design that not only aligned with Alpha Gold’s premium and performance-driven identity but also clearly communicated its unique four-in-one formula. We focused on color psychology, typography, and layout to ensure the packaging exuded strength, precision, and elite athleticism, making it stand out both on retail shelves and in digital marketplaces.
Beyond aesthetics, we worked closely with the manufacturer to ensure the labels met industry regulations and compliance standards, while also being print-optimized for high-quality production. Every element, from material selection to label durability, was carefully considered to maintain a premium look and feel that reinforced the product’s value.
By seamlessly coordinating design, messaging, and production logistics, we ensured that Alpha Gold was not only visually compelling but also ready to launch without delays, setting the stage for a successful market entry.
phase 4
Packaging and
Label Design
For the initial phase of Alpha Gold Nutrition’s launch, we strategically leveraged Amazon’s massive supplement marketplace, where over $33 million in supplements are sold daily. With buyer intent exceptionally high and conversion rates averaging over 20%, Amazon provided the perfect environment to generate immediate traction and sales velocity.
Using our proprietary Traffic Flywheel system, we flooded Amazon’s algorithm with high-intent, “ready-to-buy” traffic, sending strong signals that Alpha Gold was in demand. This rapid influx of engagement helped position the product for greater organic visibility and discoverability on the platform.
Our strategy wasn’t just about driving traffic, it was about guiding potential buyers through a tested, results-driven funnel. We designed a multi-phase customer journey, moving shoppers seamlessly from awareness to consideration and ultimately to purchase decision. Every touchpoint was carefully measured, optimized, and tested to ensure the highest impact on conversion rates.
By combining precise advertising, listing optimization, and external traffic sources, Alpha Gold quickly gained momentum, securing a strong foothold in the competitive supplement market. This data-driven approach not only maximized early sales but also laid the foundation for long-term brand success and scalability.
Results
In the first 30 days All In Sold $9,239.23 in product sales and gained 25 reviews and 58 organic keywords on page one of Amazon Search.
