Anti-Bloating Supplement
From $0 to $138,000 monthly revenue in just 4 months!
And an ADDY award in Creative Excellence!
phase 1
Discovery
Paulina Stein, a renowned Celebrity Fitness Coach, came to us with a vision: Creating a supplement brand that empowers women to achieve their health and fitness goals.
While she had a strong personal brand and industry expertise, she had never launched a supplement line before and needed an experienced team to bring her idea to life.
phase 2
Market and Competition Research
Before crafting a winning brand strategy, we needed to analyze the total market share and competitive landscape. A deep dive into industry trends, customer demand, and competitor positioning allowed us to identify key opportunities and potential challenges.
One major insight we uncovered early on was the oversaturation of anti-bloat supplements in the market. With so many similar products available, differentiation was crucial. By understanding the competitive landscape, we were able to develop a pricing strategy that positioned Paulina’s brand competitively while maintaining premium value.
Beyond pricing, we focused on creating a unique brand identity that would capture attention and establish trust. From messaging to packaging, every detail was strategically designed to make her product stand out, connect with her target audience, and drive conversions in an already crowded space.
phase 3
Brand Identity Development
With a solid understanding of the market and competition, we turned our focus to brand identity development. Crafting a look, feel, and voice that would deeply resonate with Paulina’s ideal customer.
Brand Voice
We started by creating a messaging strategy that spoke directly to the emotional desires and pain points of her audience. Instead of simply listing product benefits, we framed the brand as the solution to their struggles, helping women feel lighter, more confident, and in control of their wellness journey.
From the brand name and tagline to packaging and visual design, every element was carefully curated to establish trust, create an emotional connection, and position her product as the go-to solution in the anti-bloat supplement space. The result was a brand that didn’t just sell a product, it spoke to the hearts and needs of real women.
Visual Aesthetic
Now that a strong messaging foundation was in place, we then focused on crafting the visual aesthetic of the brand. Our goal was to create a standout look that not only aligned with Paulina’s vision but also captivated her target audience the moment they saw it.
By studying competitor branding and analyzing customer preferences, we identified key design elements that would make the product pop on the shelf and online. We balanced modern, clean aesthetics with bold, attention-grabbing visuals, ensuring the brand looked both premium and approachable.
From logo design and color palette to typography and packaging, every detail was intentionally crafted to create a cohesive, trust-building brand that resonated with women seeking a reliable, effective, and stylish wellness solution.
Now that a strong messaging foundation was in place, we then focused on crafting the visual aesthetic of the brand. Our goal was to create a standout look that not only aligned with Paulina’s vision but also captivated her target audience the moment they saw it.
By studying competitor branding and analyzing customer preferences, we identified key design elements that would make the product pop on the shelf and online. We balanced modern, clean aesthetics with bold, attention-grabbing visuals, ensuring the brand looked both premium and approachable.
From logo design and color palette to typography and packaging, every detail was intentionally crafted to create a cohesive, trust-building brand that resonated with women seeking a reliable, effective, and stylish wellness solution.
phase 4
Packaging and
Label Design
With the brand strategy fully developed, we moved into the execution phase, bringing Paulina’s vision to life through packaging and label design.
Our goal was to create a visually compelling design that aligned with the brand identity while also meeting industry regulations and compliance standards. Every detail, from color psychology and typography to layout and material selection, was carefully considered to ensure the product stood out both on shelves and in digital marketplaces.
With a solid understanding of the market and competition, we turned our focus to brand identity development. Crafting a look, feel, and voice that would deeply resonate with Paulina’s ideal customer.
phase 5
Launch and Promotion
With the product finalized, it was time to execute a high-impact launch strategy designed to generate instant visibility, sales momentum, and algorithmic favorability on Amazon.
In Phase One of the launch, we leveraged Amazon’s built-in trust and massive customer base, strategically positioning the product for maximum exposure from day one. Using our Traffic Flywheel method, we blitzed Amazon’s algorithm with a surge of “more visibility” signals, ensuring the product quickly gained traction.
This strategy delivered immediate results.
In the first four months, Paulina’s brand generated over $73,000 in product sales. By month five, she had her first six-figure month, marking a major milestone in her brand’s success.
Today, she is consistently achieving well into six figures in monthly sales, and we are actively preparing for the launch of her second product—solidifying her position as a serious contender in the supplement space.
Results
In the first 30 days Reset sold $38k in product gained 30 reviews and 147 organic Keywords on page one of Amazon Search.
By month 5, she was already well into 6 figures of monthly income from this product. This screen shot represents the month of November.
Bonus
Our work on this project landed us a coveted ADDY Award for Creative Excellence.