Selling supplements on Amazon isn’t just about uploading a product and hoping for the best. It’s a high-stakes game governed by strict policies, intense competition, and ever-shifting algorithms. But when done right? It’s one of the most powerful distribution channels for supplement brands today.
In this ultimate guide, I’ll walk you through everything you need to launch, optimize, and scale your supplement brand on Amazon, backed by data, experience, and proven strategies that get results.
Can You Sell Supplements on Amazon?
Yes—but it’s not as simple as creating a listing. Amazon categorizes dietary supplements as a gated category, meaning you need pre-approval before selling. This is to ensure product safety, regulatory compliance, and consumer protection.
How to Get Approved to Sell Supplements on Amazon
- Provide documentation: You’ll need a Certificate of Analysis (CoA), Good Manufacturing Practice (GMP) certification, and images of your label.
- Meet FDA guidelines: Your product can’t make unapproved health claims.
- Comply with Amazon’s supplement policy: This includes specific labeling, ingredient disclosure, and no banned substances.
👉 Pro Tip: We’ve helped dozens of brands get approved on their first try. Reach out if you want help with this step.
How to Create a Supplement Listing That Converts
Keyword Optimization
Use keyword research tools like Helium 10 or Cerebro to identify high-traffic terms your customers are searching for, such as:
- Best Protein Powder
- Gut Health Supplements
- Weight Loss Supplements for Women
Listing Structure That Triggers the Algorithm
Amazon rewards listings that appear complete and customer-friendly. Here’s what you must do:
- Use all 6 image slots (and include infographics, lifestyle shots, ingredient panels)
- Add at least 1 video showcasing benefits, use, or customer testimonials
- Title length: Use all 200 characters—pack it with keywords and benefits
- 5 Bullet Points: Use 150 characters each; highlight features, benefits, and trust elements like certifications
- A+ Content: Utilize branded visuals, FAQ sections, and comparison charts to tell your brand story
This tells Amazon: “This product will give our customers a great experience,” which increases your odds of higher ranking.
Inventory Management for Algorithm Trust
Having a great listing is only part of the equation. If you run out of stock, your visibility tanks.
Never fall below 300 units in FBA. Amazon’s algorithm wants to know you can keep up with demand if they give you visibility. Inventory starvation is the kiss of death.
Plan reorders based on current sales velocity and lead times. Use inventory planning software or partner with a 3PL that understands supplements.
Getting Reviews: The Right Way
Amazon reviews are make-or-break for supplement brands. You need social proof—and fast.
How to Get Reviews That Stick
- Enroll in Amazon Vine (Available for brand-registered products)
- Share your listing with friends and family, but avoid review clusters from the same city. This triggers Amazon’s fraud detection and could wipe out your reviews
- Use inserts carefully to encourage honest feedback without violating terms
👉 Tip: Never buy fake reviews. The penalties are harsh, and recovery is nearly impossible.
What Are the Best Practices for Amazon PPC in Supplements?
Amazon PPC (Pay-Per-Click) advertising is the lifeblood of visibility. Here’s how to win:
- Start with Sponsored Products using exact match keywords
- Layer in auto campaigns to uncover new search terms
- Use negative keywords to filter out irrelevant clicks
- Optimize bids twice weekly based on ACoS (Advertising Cost of Sale)
We recommend maintaining an ACoS under 50% during launch, then refining as organic rankings climb.
Driving External Traffic to Fuel Growth
Amazon LOVES external traffic. It’s a key indicator that your product is in demand beyond the Amazon ecosystem.
Where to Drive Traffic From:
- Google Ads targeting supplement keywords
- Meta (Facebook/Instagram) Ads with testimonial or lifestyle creative
- Influencer campaigns that link directly to your Amazon listing
Outside traffic + conversion = ranking boost. When the algorithm sees people coming to your listing by choice and buying, you’ll see a lift in organic placements.
How Much Can You Make Selling Supplements on Amazon?
While it varies, supplement sellers can reach $10K–$100K/month within 6–12 months with the right strategy. At NutraMarketers, one client went from $0 to $134K/month in just 4 months using our launch system.
What Mistakes to Avoid When Selling Supplements on Amazon
- Violating Amazon’s compliance rules (this will get you delisted fast)
- Overpromising benefits in copy
- Ignoring customer reviews (these are data gold)
- Not investing in PPC or professional listing content
- Failing to maintain enough inventory (again, the algorithm doesn’t forgive this)
- Clustering reviews from one location; major red flag
Conclusion: Selling Supplements on Amazon Is a Skill, We Help You Master It
You don’t need to figure this out alone. At NutraMarketers, we specialize in scaling supplement brands on Amazon with:
- Done-for-you listing builds
- Ongoing compliance monitoring
- Revenue-optimized ad campaigns
- Strategy sessions with our expert team
📞 Ready to dominate the supplement space on Amazon? Book your free strategy call and let’s make your brand the next success story.
About the Author
Andreev Bajet is the Director of Amazon Success at NutraMarketers. With deep expertise in Amazon PPC, SEO, listing optimization, and compliance, Andreev leads a team dedicated to helping supplement brands scale profitably in one of the most competitive marketplaces online.